Environment 56 employees 61 community 56 governance 56. Managing ethical missteps sweatshops to leadership in. This piece of paper discusses the corporate social responsibility of nike and provides an indepth analysis of nikes social responsibility initiatives in recent years by using strategic analysis tools. Discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in. No longer the poster child for all that is wrong with the globalized economy. At first, nikes approach to csr could be characterized as insufficient and generally lacking in.
In those days the internet was brand new, but we began to see the power of instantaneous information and. Nike is a member of a number of corporate responsibility and sustainability organizations and we are committed to solving critical issues that affect the people in our value chain. Nike s 2020 targets encompass a broader scope than nike s previous targets in many areas of the value chain. We learned a great deal in 2017 from the journey of creating our new corporate responsibility strategy. Corporate responsibility report fy0709 fibre2fashion. In this case nike attempted to coordinate its sourcing and csr policies, improve human resource management practices by providing workers with productivity incentives, training workers in their rights under pakistani labor law and the nike code of conduct, and. Corporate social responsibility csr corporate social responsibility csr is a wellestablished concept that suggests that besides their initial obligation of making a profit, businesses should also consider their legal, ethical and social responsibilities to the welfare of their stakeholders and society. We bring together diverse perspectives scientists and shoe designers, coders and quarterbacksto share knowledge of the body in motion.
Because, as our cofounder said, if you have a body, youre an athlete. Establish a new symbol representing improved labor practices. Therefore, nike does have a social responsibility to the contract employees who manufacture nike products in. Crosby 1997, corporate social responsibility as a social obligation holds the view that a corporation engages in socially responsible behavior when it pursues profit only within the constraints of law. Using a case study of nikes csr approach in the football manufacturing industry of pakistan, we explore how the csr measures advocated in a new, emerging. Nike and its approach to corporate responsibility essay. When japan became too expensive, nike shifted its contracts to vietnam, indonesia, and china. Nike responses corporate social responsibility essay. Intel and corporate social responsibility intel corporation is a semiconductor chip maker corporation headquartered in santa clara, california. Corporate social responsibility, often abbreviated csr, is a corporations initiatives to assess and take responsibility for the companys effects on environmental and social wellbeing.
Corporate social responsibility and sustainability. Sarbanesoxley act and other laws, and representing the interests of our shareholders. Essentially, corporate social responsibility csr, is a concept in management which states that organizations must integrate social and environmental concerns and find a common. Tie individuals with corporate social responsibility 2. The report reflects nike s work and corporate responsibility efforts through may 31, 2001. Adidas corporate social responsibility as one of the biggest sports company in the world, adidas business success started. The pragmatic and ethical barriers to corporate social. Nike is focusing corporate responsibility efforts in the areas in which they can have the greatest impact and create the most value. Nikes corporate social responsibility policies also address the interests of some interest groups. How does nike s campaign supporting colin kaepernick and the black lives matter movement reflect the alignment of large corporations with political movements as a corporate social responsibility strategy and how does political consumerism impact this decision. Based on revenue, intel is one of the worlds largest semiconductor chip makers with a multinational presence. The purpose of this project is to examine how nike used the dream crazy campaign to piggyback off the black lives matter movement. Nike aims to be a brand with purpose that moves the world forward.
Nike is the leading company in sports and fitness fields and located near beaverton, oregon csrwire, 2012. The company is traded on nyse and operates in apparel industry. Jun 19, 2015 how nike embraced csr and went from villain to hero. Nike releases first corporate responsibility report press. The pragmatic and ethical barriers to corporate social responsibility disclosure. Corporate social responsibility as risk management challenge.
Nike is committed to providing safe and healthy work environments and to being an environmentally responsible corporate citizen. Implementing corporate social responsibility 18 task 1. Managing ethical missteps sweatshops to leadership. The case for establishing a corporate social responsibility initiative at under armour by david schofield executive summary american businessman and starbucks ceo howard schultz is quoted as having said, companies should not have a singular view of profitability. This strategy marks a pivot in the role that corporate responsibility plays in targets business. Poor communitycompany relations in the niger delta hadrawn ve attention to the practice of corporate social responsibility csr in the region. In 1998, the new york times exposed that nike paid workers in china and vietnam less than two american dollars a day. The case of nike illustrates more specific dangers of not linking csr. Chris mosier the first transgender athlete to make a mens u.
Jun 18, 2018 but in the current environment of eroding liberal principles, low trust and a weakening of the rulebased system, the question arises whether the corporate responsibility movement has a future at all. Please see attchement and reference the 8 sources you can use 3. Tie individuals with corporate social responsibility. A case study of the potential and shortcomings of corporate social responsibility as an idea by hanne voje in partial fulfilment of the master degree american studies, ilos supervisor mark luccarelli university of oslo, autumn, 2008. It was anticipated that corporate social responsibility campaigns, which communicate corporate good deeds, exert considerable positive influence on public. But in terms of corporate responsibility, the company hasnt. The nike standard, at a minimum, is to comply with all environmental, safety and health laws and regulations. Nike corporate social responsibility report introduction background.
This report focuses primarily on activities and data related to the nike brand, which. The corresponding csr policy and strategy are based on nike s consideration for communities and customers, whose interests significantly influence the companys design and production of its athletic footwear, equipment and apparel. May 11, 2016 nike reaffirms commitment to environmental and social targets in new sustainability report. Its a slicklyproduced multimedia display of data and information in fact, nike says, an independent panel of stakeholder advisers at one point concluded the volume of information contained in the 176page written. Michael watford essay business economics operations research. For example, while 2015 targets for corporate offices included nikes world headquarters. According to bethel university 2017, corporate social responsibility csr is the accountability that nike or any corporation must create prosperity while protecting and benefiting society. Nike releases first corporate responsibility report. The case for establishing a corporate social responsibility. The corporate social responsibility initiative at the harvard kennedy school of. Nike s tagline, just do it, is an inspirational call to action for the millions who wear the companys athletic gear. Cbs centre for corporate social responsibility cbs working paper series porcelaenshaven 18 dk 2000 frederiksberg isbn 9878792117280 working paper no.
To achieve that, we need all parts of our value chain to understand and deliver on our goalsfrom our leaders to product designers, to the employees in our stores, and workers in contracted factories who make our products. An experiment was conducted to examine the influence of corporate social responsibility campaigns on public opinion. Nikes corporate social responsibility csr practices have been evolving. Corporate social responsibility csr is a new idea, one in which the corporate sector incorporates social and environmental concerns in its strategies and plays a more responsible role in the world. Exam practice question corporate and social responsibility at nike, inc. Corporate social responsibility csr and sustainability data for nike, inc. Why nike sees social responsibility as an opportunity to innovate nike s hannah jones and soccer great abby wambach are finding powerful, targeted ways to foster respect for the planet and all. These stakeholders have significant effect on nike in terms of potential government intervention and in terms of consumer perception regarding the company and its sports shoes, apparel and equipment. These studies suggest numerous methods by which companies can effectively disclose corporate social responsibility csr information to the public, but in practice, reporting this type of information is fraught with legal and ethical uncertainty often unexplored in most literature. The report includes a series of detailed reports of nikes efforts at developing environmental sustainability. By partnering with the greatest roster of athletes on the planet, we can transform their insights into products that empower every athlete, everywhere. Please write the paper around question 1 that begins, what.
Nike link and analysis the csr issues with the condition of global business competition. Nike aware of their csr issues and aware that corporate social responsibility and stakeholder can effect the sustainability of nike. Defining corporate social responsibility csr analyses economic, legal, moral, social and physical aspects of environment. This paper will argue that with some effort and foresight, corporate social responsibility can be integrated seamlessly into the goals of almost. Hear his story in the new documentary, the chris mosier project, made in partnership with a nike pride grant. The corresponding csr policy and strategy are based on nikes consideration for communities and customers, whose interests significantly influence the companys design and production of its athletic footwear, equipment and apparel. Top things to know about sustainable innovation at nike. Nikes corporate social responsibility nikes corporate social responsibility csr practices have been evolving since 1991.
An overview of corporate social responsibility 4 what is the business case for csr. Nike s corporate social responsibility nike s corporate social responsibility csr practices have been evolving since 1991. Initially, the nike response was a textbook example of how not to handle corporate social responsibility csr. Most leaders dont even know the game theyre in simon sinek at live2lead 2016 duration. Sustainability past, present and future 12 april 2014. This paper, using nike as an example, describes challenges associated with corporate social responsibility csr for large multinational organization. Corporate social responsibility how does this idea play out. Corporate social responsibility as an obligation according to j. Nike responses corporate social responsibility essay bartleby. Nike reaffirms commitment to environmental and social targets in new sustainability report. Case study of community expectations and the administrative systems, niger delta david ogula apollos university, huntington beach, ca, usa. Why nike sees social responsibility as an opportunity to innovate nikes hannah jones and soccer great abby wambach are finding powerful, targeted ways to foster respect for the planet and all.
On chair in corporate responsibility at the european school of management and technology in. Corporate social responsibility nike the document co. How does nikes campaign supporting colin kaepernick and the black lives matter movement reflect the alignment of large corporations with political movements as a corporate social responsibility strategy and how does political consumerism impact this decision. The opportunity is greater than ever for sustainability strategy to drive business growth, build deeper consumer and community connections, and create positive social and environmental change. Fy08 china corporate responsibility reporting supplement arrow. Nike is the most popular brand in the sports shoe and apparel industry.
It is evolving from primarily philanthropy to linking business and. There needs to be a balance between commerce and social responsibility. At first, nike s approach to csr could be characterized as insufficient and generally lacking in. Every generation, athletes come along who are not just forces on the field, but drivers of global social change. Nike corporate social responsibility and sustainable innovation. At nike, innovation is a mindsetone that challenges us to dream bigger and get better, everyday. In the 1997 documentary the big one, michael moore raised the issue of underage workers with a clearly uncomfortable phil knight. When marketing scholars started expressing concern for corporate social responsibilities in the 1960s and 1970s, they focused on the social duties attached to the marketing function and not on the overall social role of the firm e. Nike needs to reach out to wider issues of trade flows, governance, and media otherwise all their changes may not make a difference as they optimistically hope. Numerous parallels from these early classroom lessons bridge what i now understand about the public relations discipline known as corporate social responsibility csr, exploding in. Throughout the report, nike attempts to define sustainability and corporate responsibility as they relate to those two areas, while also determining how to measure the companys progress. Introduction the codes of conduct discourse in discussing the main trends in private voluntary initiatives over the past five years, it is useful to distinguish between the emerging discourse about codes of conduct and the actual practical adoption and use of such codes.